Using social media effectively can help you extend your reach and find potential customers. It provides a place where you can build a rapport with people, discover their wants and needs, and share your unique YOU with them.
If you want to establish a presence in social media, I have six simple steps for you to follow. They’ll help you figure out which platforms to be active on and what to do once you’re there.
Using Social Media Effectively
Here are some tips for setting up and using social media.
Step One: Identify where your target audience hangs out
The first thing you need to do is figure out where your target market hangs out on social media sites. Do they pin on Pinterest, like on Facebook, or tweet on Twitter? Personally, I have discovered that Pinterest and Facebook are hotspots for both teachers and homeschoolers. Instagram has also been growing in popularity. Twitter is where bloggers and brands hang out. Google+ is used by businesses but is growing in other areas. Do your research and come up with a short list of platforms where you want to focus your efforts.
Step Two: Set up your social media business accounts
Once you have decided where to hang out, you should set up business accounts for those platforms. Those accounts should be different from your personal accounts. Each platform allows for these business accounts. Facebook and Google+ have business pages that you create. In Twitter and Pinterest, you create your own business account. Set all of those accounts up with bios, profile pics, header images, links to your site, and anything else that is available for you to use.
Step Three: Establish a presence and learn the ropes
Your next step is to get active and start making friends in the social media platforms you have chosen. Figure out how each social media platform works. Pay attention to what other bloggers and businesses are doing. Learn from them. Figure out what size images work well. Keep in mind that things can change in social media so you’ll have to learn and adapt on a regular basis.
Step Four: Promote and interact
Now that you have gotten the prep work done, it’s time to start being active in social media. Aim for a blend of social interaction, sharing other people’s content, and, of course, sharing your own blog posts, sales, and new products. Avoid the biggest mistake which is to promote ONLY your stuff. Social media is about making connections with people (including other bloggers), helping them out, and finding out what their wants and needs are. So pin, tweet/retweet, and share other people’s stuff along with your own. If you just toot your own horn all the time, you’ll have a harder time getting and keeping followers.
Step Five: Analyze your results.
Every month, you should check your stats on Google Analytics to see where things are at with regards to social media. Check to see how much traffic each platform sends to your blog. You can find this under Acquisition > Social > Overview. Then, every few months, re-evaluate your methods. If you’re not getting the results you want, try out some new tactics or techniques.
Step Six: Grow, rinse, and repeat.
As you spend more time on each social media platform and interact with other users, your reach will start to grow. Keep it up and spend a little time each day or week connecting with new people in your target market. Keep analyzing, evaluating, and learning. Rinse and repeat on an ongoing basis so that your content and products are continually promoted and you make lots of connections with other people. All of this will help your blog and business grow.
Using social media for your blog and/or business doesn’t have to be difficult. If you take a little time to follow the steps outlined above, I think you’ll find that your reach and profits will grow.
Want to see what I do in social media? Follow me on Facebook, Twitter, Pinterest, and Google+. I’d love to connect with you there. Also, you can see what I do in social media for my business, Warm Hearts Publishing, by following it on Facebook, Twitter, Pinterest, and Google+.