Analytics is important for your publishing business. It allows you to learn, test, evaluate, and grow. Without looking at the numbers, you really cannot determine if your business strategies are working or not, and that is frustrating.
Let’s look at some specifics about the value of analytics.
Measure progress towards goals.
When you set goals, they should be something that can be expressed in numbers such as clicks, page views, sign-ups, buys and so forth. Analytics allows you to look at the numbers to determine if you are progressing towards your goals.
Get to know your visitors.
You probably set up a certain idea of your audience before you even started your business. You created blog posts, products, and marketing materials based on your picture of your ideal audience. But, can you improve up that? If you dig deep into your audience’s demographics (especially the people who’ve made purchases), you can get a better sense of exactly who is buying and improve your marketing strategy based on that.
Know what content is most important.
When you set up analytics you can see what blog posts, articles, and other content is getting the most attention. This can help you decide what type of content you need to create more of.
Find our who your top referrers are.
Using the data you collect, you can find out who/what is sending the most traffic to your website. This is useful because if it’s one particular person (like an affiliate) or one website, you can give them some extra love to encourage more of the same.
Evaluate your social media strategies.
Which social media platform performs best? Is a particular strategy that I’m using sending increased traffic to my site? Where is social media most effective on my blog? These are just a few of the questions that can be answered by looking at analytics.
Evaluating analytics is important for your business. It can help you improve marketing strategies and advance in ways that you may not have previously considered.
What’s your favorite way to use analytics? I’d love to hear about it in the comment section below.